Every fan, known all yearEvery seat, the best
seat in the house.
Spark Compass™ Sports is one patented platform for fan engagement, sponsor proof and venue operations. It turns a ticket holder into a fan you know by name, on match day and every day after it.
Ole Miss athletics
location-activated services
America's Cup, Bermuda
data points captured
The challenge
The journey is connected for the fan and disconnected for the venue.
Tickets, travel, hospitality and concessions are bought in different places. The venue sees a sale, not a person. Sponsors receive impressions, not proof. The next event starts the relationship again from zero.
Spark Compass connects ticketing, hospitality, concessions, venue operations and sponsors into one live picture of every visit, so you can serve each fan better on the day, prove value to every sponsor and bring the same fans back.
The fan
The fan is the single source of truth.
One profile, one journey, one platform. Every technology is enabled around the fan.
- At homeTickets, travel and predictions before the event.
- Travel and arrivalRecognized on landing, guided to the gate.
- Fan zone and cityOffers, rewards and content across the host city.
- In the venueReplays, augmented reality, in-seat ordering and light shows.
- After the matchHighlights, sharing and rewards.
- Between eventsThe relationship carries to the next one.
The platform
Sense. Unify. Decide. Act. Verify.
Fill every venue
Rewards based on time at the event, so fans earn more by coming early and staying for the whole game.
Own the fan relationship
Know each fan directly, with consent, across every ticket, visit and purchase. Your instance, your data.
Prove sponsor value
Show partners verified presence, engagement and redemption, venue by venue.
Move crowds safely
See crowd flow live, act on incidents early and guide fans before queues form.
Integrate, never replace
The platform runs inside your own app or one we build, and connects to the ticketing and venue systems you already run.
AI on site
A mobile AI pod at the venue keeps fan data local and runs the experience without sending it to a public cloud.
Illustrative renderings.
Proof
Proven where the fans are.
Each deployment below ran on the same platform. Each one started with a problem the client needed solved.
Ole Miss Athletics
The problem: get more fans in the stands. Encrypted beacons replaced the manual check-in and awarded points automatically. The program grew to more than 500 beacons, more than 100 geofenced locations and more than 50 sponsor partner locations, with an AR field-goal game, live trivia and a stadium light show.
Attendance up 21%. Coca-Cola sales up 15% from location-activated services. More than 140 million data points from over 26,000 active users.
America's Cup
The problem: welcome visitors to the island, guide them beyond the races and keep them engaged during them. Spark Compass ran inside the official event app, with geofences and beacons at the airport, the race village, hotels and points of interest.
An entire island nation activated. More than 4 million active users.
Wimbledon 2018, with IBM
The problem: engage visitors before they arrive, while they queue and across the grounds. Spark Compass integrated with the official app built by IBM and ran augmented reality activations across the venue, with every interaction captured with explicit permission.
Proof that the platform works inside a partner-built app. Figures are confidential to the client.
Puma Defy City
The problem: create global awareness for a product launch from a single city in a matter of days. A dedicated app with 31 geofences across Los Angeles guided fans to AR-activated posters to record and share.
One city activated as a launch venue.
Motorsport
Every grandstand becomes its own broadcast.
Built from our work in IndyCar with RLL Racing and IBM watsonx, where car data becomes live insight for fans.
- Your corner from the driver's seatFans replay the corner in front of them from the cockpit. Geofenced, so each grandstand unlocks its own corner.
- Strategy overlayTire choices, pit windows and race scenarios explained for the corner you are watching.
- The perfect line in augmented realityPoint a phone at the track and see the ideal racing line, then watch the drivers chase it.
- All year, not race weekRace-week fans become year-round audiences for concerts, festivals and events at the same venues.
Tournaments and host cities
Every major tournament starts from zero.
The app, the data, the loyalty and the content are rebuilt by each host, and the relationship ends at the final whistle.
Spark Compass gives a host one sovereign fan ecosystem across venues, hotels, cities and the fan's own phone. The host keeps what it creates: the data, the content, the loyalty and the relationship. The platform then carries forward to the next event.
Films
See it in the real world.
Ole Miss Rebel Rewards with augmented reality
Wimbledon activated in augmented reality
IndyCar: AI fan and data platform overview
Sports platform of platforms: sailing, stadiums, athletes, fans
Partners
Built with the technology leaders.
Spark Compass integrates with any cloud and any device and replaces none of them.
Stop renting your fans. Know them.
One platform. Every venue. Every event of the year.
Contact
Know every fan, all year.
For teams, leagues, venues, promoters and host cities. Tell us about your venues and events and what you want to know about the fans moving through them.